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πŸ‡ΈπŸ‡¬ Singapore’s First Halal Fresh Kampung Salt-Baked Chicken Β Β·Β  20,000+ chickens sold Β Β·Β  Free islandwide delivery available

Tired of Settling for Ordinary Chicken?

The 80-Year Heritage Recipe That Will Make You Forget Every Chicken You’ve Ever Had

Fresh. Halal. Kampung. Salt-baked the old way β€” and delivered to your door in Singapore.

Yes, I Want to Try It β€” Order Now
πŸ”’ Fresh to order Β· 100% Halal Β· Islandwide delivery

πŸ… Singapore’s First Halal Salt-Baked Chicken
πŸ“ 20,000+ Chickens Sold
πŸ“œ 80-Year Heritage Recipe
🌿 Zero MSG. Zero Shortcuts.

We Went to a Wedding in Perak. One Bite Changed Everything.

We weren’t looking for a business. We were just at a wedding.

But then someone passed around a plate of salt-baked kampung chicken β€” and everything stopped. The skin. The tenderness. The deep, herby, slightly smoky flavour that felt like it had been coaxed out slowly, not forced. We’d never tasted anything like it.

“When we got back to Singapore, we looked everywhere for a halal version. It didn’t exist. So we went back to Perak. Then again. Then again.”

We found a grandmother in a small town who’d been making this recipe for over 80 years. Third generation. Her family had never taught it to outsiders. It took months just to convince her to share it with us.

Three months of learning. Three months of getting it wrong. Adjusting the herbs. Getting the salt crust right. Understanding the timing. The heat. The wrap.

Then one day β€” we got it. We shared it with family and friends. They went silent. Then they asked for more.

Three years later, we’ve sold over 20,000 chickens. And every single one is still made the same way β€” fresh, to order, the way it’s always been done.


If You’ve Been Settling for the Same Old Chicken… This Is For You.

  • βœ“
    Do you feel like most halal food options are either boring or not worth the price you’re paying?
  • βœ“
    Does it seem like every “premium” chicken out there is just regular chicken with a fancy label β€” not something that actually tastes different?
  • βœ“
    Are you frustrated that you can’t find that deep, kampung-style flavour in Singapore β€” the kind your grandparents used to make?
  • βœ“
    Have you tried other salt-baked chicken only to find it oversalted, dry, or tasting nothing like the real Ipoh-style original?
  • βœ“
    And when it comes to family gatherings or kenduri, do you wish you had something truly special to put on the table β€” not just the same catered food everyone’s seen a hundred times?

If you said yes to even one of these β€” then what we’ve built at Salt-N-Bake was made specifically for you.

Here’s the Difference Between Before and After Salt-N-Bake

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❌ Before Salt-N-Bake
  • β€” Chicken that’s fine, but forgettable β€” you’ve had it a hundred times
  • β€” “Halal” options that feel like an afterthought β€” not crafted with real care
  • β€” Salt-baked chicken that’s either too salty or has no real depth of flavour
  • β€” Food at family gatherings that nobody talks about after dinner
  • β€” No idea what’s in the seasoning, where the chicken came from, or how it was made
βœ… After Salt-N-Bake
  • + A chicken that people remember and ask about by name β€” “where did you get this?”
  • + A halal product made with the same care and pride as any world-class heritage recipe
  • + Flavour that comes from inside the meat β€” not from seasoning applied on top
  • + The yellow bag becomes a centrepiece β€” family gathers around it before it’s even opened
  • + Full transparency: fresh kampung chicken, 80-year recipe, zero MSG, baked to order

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Here’s Exactly What You’re Getting β€” And Why It Tastes the Way It Does

  • 01

    Fresh Kampung Chicken β€” Sourced Weekly from Malaysia

    We don’t use commercial chicken. We source live kampung chickens directly from Malaysia every week. They’re leaner, more flavourful, and the skin has that signature golden colour you can’t fake. If we run out, we stop taking orders β€” we never compromise on this.

  • 02

    The 80-Year Herb & Dang Gui Marinade

    Before any salt touches the outside, the chicken is marinated in a blend of herbs including dang gui β€” the same recipe a grandmother in Perak has used for three generations. This is what gives the meat its deep, aromatic flavour from the inside out.

  • 03

    Special Paper Wrapping β€” The Salt Never Touches the Meat

    This is the part most people don’t realise. The chicken is wrapped in special paper before the salt crust is applied. The salt bakes around it β€” creating an oven-like seal β€” infusing heat and aroma without making the meat salty. This is the technique. This is why it’s different.

  • 04

    2 Hours on a Custom-Built Stove

    We built our own stove specifically for this. Baked slowly over 2 hours, the heat distributes evenly throughout the bird β€” no dry edges, no undercooked centre. Just consistently moist, tender, perfectly cooked kampung chicken every single time.

  • 05

    Made Fresh to Order β€” Never Frozen, Never Pre-Batched

    We only make what’s been ordered. There’s no sitting on a shelf, no freezer, no cutting corners. Every chicken that leaves our kitchen was ordered by a real person, made fresh, and packed in our signature yellow thermal bag ready for your table.

  • 06

    Five Flavours β€” Original, Mala, Honey, Ginger, and Ginseng

    The original 80-year recipe is our foundation. But we’ve built five flavour variants so there’s something for every table and every preference β€” including the first halal mala salt-baked chicken in Singapore. Order a mixed selection and let the family choose.

Real People. Real Reactions. We Didn’t Script Any of This.

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β˜…β˜…β˜…β˜…β˜…
“Moist and tender, the whole family finished it in 10 minutes. The Mala flavour is absolutely incredible β€” spicy but the chicken was still so juicy inside.”
β€” Velocity@Novena Customer
β˜…β˜…β˜…β˜…β˜…
“I haven’t enjoyed salt-baked chicken this good since decades ago β€” during childhood when my dad would drive us to buy from the old shops. This brought it all back.”
β€” Verified Google Review
β˜…β˜…β˜…β˜…β˜…
“Kampung chicken was lean yet moist and tender β€” I whacked even the skin without guilt. Super fresh. Seller also called ahead to make sure timing was right for heating. Stellar service.”
β€” Google Review
β˜…β˜…β˜…β˜…β˜…
“The original taste was very good β€” good size, well-marinated, tender and juicy. First time trying salt-baked chicken and I completely understand why people love it now.”
β€” Verified Google Review

Over 20,000 chickens sold and counting. Join the thousands of Singapore families who have already made the switch.

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πŸ›‘οΈ

Our Freshness Promise

Every chicken leaves our kitchen fresh, baked to order. If you receive anything less than a moist, flavourful, properly-made kampung salt-baked chicken β€” we will make it right. No arguments. No runaround. That’s our commitment to you.


The People Who Flew Back to Perak β€” Again and Again β€” So You Don’t Have To

NB

Salt-N-Bake was built by Nor and Amir β€” two people who fell in love with salt-baked kampung chicken at a wedding in Perak and refused to accept that there was no halal version back home in Singapore.

They spent months finding the right grandmother. Months learning the recipe. Months getting it wrong before they finally got it right. Then they shared it with family and friends β€” and the response told them everything they needed to know.

Salt-N-Bake launched on July 7, 2022. Today, it’s Singapore’s first and only halal fresh kampung salt-baked chicken β€” built on an 80-year heritage recipe, and sold to more than 20,000 happy customers.

Every chicken that goes out the door is a direct extension of that grandmother’s craft, her family’s history, and a promise that the food your table deserves never has to be boring again.

Everything You’re Wondering β€” Answered.

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Is it really not salty? There’s so much salt on the outside.

This is the number one question we get β€” and we love it. The salt never touches the meat. The chicken is wrapped in special paper before the salt crust is applied. The salt creates a sealed baking chamber around the outside, but the flavour inside comes entirely from the marinade and the slow heat. The result is perfectly seasoned, not salty. Try it once and you’ll never ask again.

Is this actually halal? How do I know?

Yes β€” fully halal, and this is something we take seriously. We source fresh kampung chickens directly from halal-certified suppliers in Malaysia. Every part of our process, from the sourcing to the preparation to the packaging, is halal-compliant. Salt-N-Bake was built specifically to fill the gap that existed for halal customers who wanted the real salt-baked experience.

How do I reheat it when it arrives?

Dead simple. If you’re eating it within an hour of delivery, it’s ready. If you’re keeping it for later, store it in the chiller (stays good for 3–5 days). To reheat: microwave, oven, or steamer for 6–10 minutes. It’ll come out moist, juicy, and tasting exactly the way it should. We’ll include clear reheat instructions with every order.

What flavours are available and which should I start with?

We have five: Original, Mala, Honey, Ginger, and Ginseng. If you’re a first-timer, start with Original β€” it’s the pure 80-year recipe and the one that best shows you what salt-baked kampung chicken is all about. If you love spice, go Mala. Ginger is popular with new mothers and those looking for something warming and health-forward.

How is this different from regular salt-baked chicken I’ve had before?

Most salt-baked chicken you’ve tried elsewhere uses commercial chicken, pre-made seasoning, and a fast cook. Ours uses fresh live kampung chicken (leaner, more flavourful, yellowish skin), an 80-year herbal marinade, special paper wrapping, and a 2-hour slow bake on a custom stove. The difference isn’t subtle. It’s the kind of thing that makes you say “this doesn’t taste like anything else.”

Can I order in bulk for events, kenduri, or corporate gifting?

Absolutely. Bulk orders are something we handle regularly. The yellow thermal bag makes it a genuinely memorable gift β€” not just food, but an experience. DM us “GIFT” on Instagram or TikTok @saltnbake, or email enquiry@saltnbake.com to discuss quantities, lead times, and any special requirements.

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Your Table Deserves Better Than Ordinary Chicken.

Fresh kampung chicken. An 80-year recipe. Made to order. Delivered to your door.

Over 20,000 Singaporean families have already tried it β€” and most of them are now regular customers. It’s time you found out why.

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Yes β€” Order My Salt-N-Bake Chicken Now

πŸ›’ Available on TikTok Shop Β· Or DM “CHICKEN” on @saltnbake Β· Islandwide delivery

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Questions before ordering? DM us on
TikTok @saltnbake or
Instagram @saltnbake.
We’re real people. We answer fast.

Salt-N-Bake Β· Singapore’s First Halal Fresh Kampung Salt-Baked ChickenπŸ“§ enquiry@saltnbake.com Β· πŸ“± @saltnbake on TikTok & Instagram

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