At Salt-N-Bake, every bite promises a moist, juicy, and flavorful experience. We take pride in introducing fresh kampung salt-baked chicken to Singapore, aiming to become a household name synonymous with this delectable dish.
Our Vision and Mission
Our vision is to establish Salt-N-Bake as the go-to destination for delicious and addictive kampung salt-baked chicken in Singapore and across Asia. By offering a halal-certified version of this traditional 80-year-old recipe, we honor its rich heritage while making it accessible to a broader audience.
Our Story
The inspiration behind Salt-N-Bake began when one of our founders traveled to Perak, Malaysia, and tasted the renowned salt-baked chicken. Captivated by its unique flavors, he sought a similar halal option upon returning to Singapore but found none that matched the authentic taste. Leveraging our experience with Singapore’s top heritage foods, we collaborated with the original recipe owners to develop a halal version that stays true to its origins.
Introducing this dish to Singapore posed challenges, as salt-baked kampung chicken was often associated with older generations, and misconceptions about its healthiness due to its name were prevalent. The chicken doesn’t come into direct contact with salt, making it a healthier choice than commonly perceived.
We believe that such a flavorful and wholesome dish deserves recognition across all age groups. By bridging generations—from our culinary team to our digital marketers and delivery partners—we’ve created a community passionate about sharing this culinary gem.
After years of dedication and overcoming challenges, including the global pandemic, Salt-N-Bake launched its online store in March 2022. Today, we proudly offer Singapore’s first halal salt-baked chicken, ready for you to savor.
Experience Our Journey
Discover more about our story through our featured segment on National TV:
Watch our story on National TV:
BERITA Mediacorp-Suria Interview
We’re in the NEWS:
How Salt-N-Bake Is Redefining Halal Salt-Baked Chicken
How Salt-N-Bake Built a Strong Brand with Their Legendary Salt-Baked Chicken
Salt-N-Bake: Redefining Salt-baked Chicken with Freshness and Tradition
Try out our chicken!
You will love it! Give us a chance! Do you have any questions? Contact us or read our frequently asked questions
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